Monday, September 30, 2019

Economic development Essay

Today, education is the most important tool for the development of society. There is a direct correlation between education and development of society. The countries that realize this fact, giving the required importance for their education system, have become highly developed. Education should be promoted since it is the most important factor for the development of a country. The promotion of the education is depended on the factors like literacy rate in a country, schooling rate in the primary, secondary and higher education, proliferation of training technologies, and the quality of the education. This promotion process should be considered as a necessary condition for economic, technological and social development for a nation. In other words, the process of a successful development depends on the fact of gibing the society a conscious of change which is highly connected to education. Fist of all, education enlightens people. The educated person is the person who improves oneself. A person increases her/his level of knowledge through education, so he/she has a better understanding and analyzing of daily matters and an agenda. That person can make logical deductions based on the knowledge he gains and refuses the traditional corrupted understanding. Individual’s ability of the interpretation of knowledge through one’s intelligence and skills is supported by education; accordingly, increasing the creativity and intellectual thinking. An individual can learn about different cultures, lifestyles and history from past to present; hence education provides universal perspective to an individual. The most important differential of uneducated person is having a narrow point of view. A person should be educated in order to learn taking objective decisions and being liberated from the social pressure. Besides, educated people respect the rights of others and they have a fair understanding of the concept of equality, right to life, and right to property. The reason why developed countries show highly respect to the individual rights is that the education level of the country is being fairly high. On the other hand, the reason why there are deep inequalities between women and men or rich and poor in under-developed countries is that the education level in there is being fairly low. Besides, there is also a lack of respect to the human rights in these under-developed countries due to low education level. Secondly, education affects the development of science and technology of a country. Technological developments increase by knowledge and research which is provided by education. It is the advancement and proliferation of technology that makes countries developing by the production of knowledge, schooling of creative minds leads countries develop economically, technologically and politically. Education, advancement of technology and development are in a circle movement which produces itself. Cakmak also says that as a result of the creation of science and technology, mobility of scientific knowledge, and nurturing of individuals with creative minds, countries have experienced important economic and political changes which lead to infinitive competition among them in the fields of education, development and innovation (Cakmak O. 2008). In addition, developed countries use technology as a part of their education system. Thus, every student can follow technology and learn about the newest advancements which lead them learn better and improve their intelligence. Finally, education leads knowledge turn into money that improves the economy of a country. Educated people knowing to learn how to invest, produce, expand the business adjusts and improves the economy causing the increase of gross domestic product per capita. Education also gives more job opportunities to people in the business sector. According to OECD, the effect of education to the economic development is proved in the researches of economic growth in 1960s. The researches show that contribution of education to the economic growths is really important and this percentage differs as %7 in England, %15 in USA, %14 in Belgium, %16 in Argentina, and %25 in Canada (OECD, 2005). Some may argue that education does not affect the economic development of a country. There are lots of uneducated but successful business men. People can learn how to run a business without an education. To illustrate, â€Å"Sak? p Sabanc? , who is the founder and chairman of the Sabanc? Holding due to the reason suffering from pneumonia three successive years, had to leave the high school and start to work in BOSSA Flour Factory in 1950 with a wage of 50 TL† (NTV Haber). Considering his life, it is obvious that one can learn how to run a business without education. Hence, it is not only education but also experience that makes one successful in business. All in all, economic, social and technologic development of a country is highly related to the education level of that country. Without education, a country can not develop. The only way of individual’s enlighten and learning to use knowledge, and increase of technology is education. Thus, education should be promoted since it is the most important factor for the development of a country.

Sunday, September 29, 2019

Introduction to Organic Chemistry Essay

Amines are compounds composed of nitrogen atoms bearing alkyl or aromatic compounds. Amines undergo interesting reactions, one of which is with the reaction with nitrous acid producing an azo dye. In this study, the experiment focused on synthesizing an observing the physical properties of Sudan-1. Sudan-1 is of the most common dyes found in waxes, oils and in some food ingredients specifically curry and chilli powder. Furthermore, this study aimed to understand the mechanism behind the synthesis of 1-phenylazo-2-naphtol. To be able to synthesize Sudan-1, preparation of phenyldiazonium chloride solution and ÃŽ ²- naphthol solution were done. Ingrain dyeing was also done in this experiment. The synthesis of Sudan-1 has a two-step reaction – diazotization and coupling reactions. Diazotization is the formation of diazonium salt, meanwhile, the coupling reaction took place when an activated aromatic compound, ÃŽ ²-naphtol was reacted with the diazonium salt, benzene diazonium chloride, to form the azo compound known as the 1-phenylazo-2-naphthol. As a result, an orange-red precipitate was formed after series of reaction. Hence, all the said objectives in this experiment were achieved. Amines are compounds that are composed of a nitrogen atom bearing alkyl or aromatic groups. They are basic and nucleophilic because of their lone pair. They occur both in plants and animals. Amines produces some of the most interesting effects and of the common reaction of aminewith nitrous acid producing a dye[4]. Alizarin, for example is a red dye extracted from madder root used by Egyptians and Persians. However, in this experiment, it aimed to produce a dye commonly known as Sudan-1. Sudan-1 is a lysochrome with the chemical formula 1-phenylazo-2-naphthol. It is a powdered substance with an orange-red color. This azo dye is most commonly found in waxes, oils, and also in some food coloring ingredients – curry powder and chili powder. However, the presence of Sudan-1 in most foods now is currently being banned because it has been classified to be carcinogenic. This experiment focused on synthesizing of 1-phenylazo-2-naphthol which is a two-step reaction. The first reaction is the reaction of aniline with nitrous acid, which is called diazotization and second, the reaction of diazonium salt and beta-naphtol to form azo dye which is the coupling reaction. Figure 1 Diazotization Reaction of Aniline to Produce a Diazonium Salt Figure 1 Diazotization Reaction of Aniline to Produce a Diazonium Salt In diazotization reaction, there is a formation of diazonium salts. This reaction is made possible when a primary aromatic amine is treated with nitrous acid. Then in coupling reaction, the electrophilic substitution reaction of a diazonium salt with an activated aromatic ring formed a azo compound specifically an azo dye.[3] The main objective of this study was to be able to synthesize Sudan-1. Also, it aimed to characterize the azo dye with its most distinguishing physical properties. Furthermore, this experiment also aimed to understand the mechanism behind the synthesis of Sudan-1. Figure 2 Coupling Reaction of Benzene Diazonium Chloride with ÃŽ ² -Naphthol Figure 2 Coupling Reaction of Benzene Diazonium Chloride with ÃŽ ² -Naphthol Aniline was reacted NaNO2 crystals under acidic condition using HCl in a cold temperature. The solution was done in a very cold temperature because the phenyldiazonium intermediate easily decomposes back to its aniline counterpart at a slightly high temperature; hence the temperature of the solution was maintained in an ice bath below 5Â °C. Rock salt may also be added to the ice bath to maintain the temperature. However, in this experiment, no rock salts were added instead constant monitoring of the temperature was done. ÃŽ ²-naphthol solution was used as a coupling reagent in synthesizing Sudan-1. In preparing ÃŽ ²-naphthol solution, ÃŽ ²-naphthol was dissolved in 5% of aqueous NaOH and was also cooled in an ice bath below 5Â °C, this was to avoid the decomposition of the compounds. The main reaction that occurred in the preparation of phenyldiazonium chloride solution was diazotization reaction. Diazotization is the reaction between a primary aromatic amine and nitrous acid at cold temperatures to diazonium salt compound.[2] Figure 1 below is the reaction exhibited by the phenyldiazonium chloride solution. As this experiment aimed to synthesize Sudan-1, two steps are done. The first step would be the reaction of a primary aromatic amine to produce a diazonium salt as seen in Figure 1. The second step, then, is the reaction of the diazonium salt with a strongly activated aromatic syste,l known as coupling reactions. Azo coupling is the reaction between a diazonium compound and aniline, phenol or other aromatic compound which produces an azo compound.[5] In this experiment ÃŽ ²-naphthol couples with the diazonium salt. Figure 2 below shows the coupling reaction of the benzene diazonium chloride with ÃŽ ²-naphthol and having the product of Sudan-1. Furthermore, figure 3 below is the summary of reactions of the synthesis of Sudan-1 in this experiment. Figure 3 Summary of Reactions in Synthesizing Sudan-1 Figure 3 Summary of Reactions in Synthesizing Sudan-1 In this experiment, a filter paper was used to undergo ingrain dyeing. Ingrain dyeing is an irreversible chemical reaction of the diazonium salt solution and the activating aromatic solution. An orange-red filter paper was produced after such procedure. The presence of orange-red color in filter indicates the presence of the azo dye (see appendix for the orange-red filter paper produced). The Sudan dye is synthesized right in the spaces between the filter paper such that they are permanently trapped inside the fiber spaces of the filter paper.[2] After mixing the phenyldiazonium chloride solution with the ÃŽ ²-naphthol solution, an orange-red paste-like solution was formed. Furthermore, the mixed solution was also reacted at a temperature not exceeding 4ËšC for 1-5 minutes. Afterwards, the mixture was also filtered was washed with several portions of water to filter the product, Sudan-1. Recrystallization was also done when the filtrate was steamed bath after dissolving it with 95% hot ethanol. AS a result, orange-red crystals were formed which is the Sudan-1 product. The crystal appeared to be orange-red in color due to the N=N bond present in Sudan-1. The N=N is responsible for the absorption of light thus reflecting a color which is orange-red. The structure of Sudan-1 is shown in Figure 4 below showing the N=N bond of the compound. The N=N is known as the chromophores which are responsible for the color. The –OH group attached in the structure is also responsible for enhancing the orange-red color. The –OH functional group is known as the auxochrome, which modifies the ability of the chromophore to absorb the light.[1] Figure 4 Structure of Sudan-1 Azo-compounds, compounds with general formula Ar-N+=N-Ar-, are coupling products from the reaction of diazonium salts with amines. The general reaction pattern for Sudan synthesis first undergoes diazotization reaction and then coupling reaction with highly activated aromatic compounds. In this experiment, the diazotization reaction of aniline with NaNO2 and HCl yielded a diazonium salt, benzene diazonium chloride. Furthermore, the diazonium salt then underwent coupling reactions with an activated aromatic ring which is ÃŽ ²-naphthol. The coupling reaction yielded an azo compound which is most commonly known as the Sudan-1 with an IUPAC name of 1-phenylazo-2-naphthol. As a result of the reactions in this experiment, an orange-red color of solution was produced. This experiment aimed to understand the reactions that underwent to synthesize Sudan-1; as a result, figure 3 was the summary of reactions. As a physical result, orange-red colored crystals were produced representing the azo compound, Sudan-1. However, some minor errors will not be ignored in this experiment. Some errors like human errors might have affected the results in yielding a pure azo compound. One human error, would be the measuring of the reagents used to yield the said product. Also, the misreading of some measurements may have also affected the results of this experiment. Also, some impurities in the chemicals used will also not be ignore, since this impurities may have led to a not so visible side reactions in the said experiment. After being said and done, all the said objectives in this experiment were met.

Saturday, September 28, 2019

Media studies coursework for John Steinbeck’s “Of Mice and Men” Essay

We are doing a study of the opening sequence on the novel â€Å"Of Mice and Men†, and the subsequent two films (1995 version, and the 1989 version) on the Novel. The author of the novel is John Ernst Steinbeck, who shares the exact same name as his father. His father was an observer of nature and the natural world, and taught the young Steinbeck to respect and to be a part of nature. This love of nature from his father is incorporated in Steinbeck’s opening sequence of the book, where he describes in great detail the opening beside the Salinas River, this causes a calm and tranquil feeling for the reader and draw him straight into the book. Steinbeck was born and raised in Salinas in California and bases his book around both that area and in the time he was writing it, which was during the American depression in the 1930’s. The opening sequence of the book is set a few miles south of Soldad, in the Salinas river. The Salinas river is a peace full and tranquil place with lots of vegetation and wildlife and gives a very slow and calm start to the book. Steinbeck indicates that it is a spring evening of a hot day, and judging by the two men’s clothes it is sometime in the early 1900’s but he does not indicate exactly what period in the early 1900’s they are in. We can tell they are in this period from the second paragraph when he mentions that there are â€Å"boys coming down from the ranches†. From this and the clothes they are wearing we can also tell that the two men (George and Lennie) are working class and are most likely looking for a job on the ranch near by. We can tell they are working class because before the 1940’s only poor people amd workers would wear that type of clothes, â€Å"denim trousers and denim coat†. This is because they are easy to work in, are not very hot clothes to wear, and also are very durable so they are ideal for workers. The upper class would never wear this type of clothing exactly because the workers wear it and it is not descent clothing for a respectable gentleman to be wearing. The mood set in the book is very tranquil and quiet with great detail paid on the countryside and the animals in it. This is to try and give the reader an exact picture of the scene. Some examples of this are; â€Å"the water is lined with trees-willows fresh and green with every spring, carrying in their lower leaf junctures the debris of the winter flooding; and sycamores with mottled, white, recumbent limbs and branches that arch over the pool†. Another example of this is â€Å"Evening of a hot day started the little wind to moving among the leaves. The shade climbed up the hills toward the top. On the sand-banks the rabbits sat as quietly as little grey, sculpture stones.† In the first paragraph Steinbeck describes the noises and the imprints that have been left in the opening from the animals over many years, â€Å"On the sandy bank under the trees the leaves lie deep and so crisp that a lizard makes a great skittering noise as he runs through them†. And with â€Å"the damp flats are covered with the night tracks of ‘coons, and with the spread pads of dogs from the ranches, and with the split-wedged tracks of deer that come to drink in the dark â€Å". The second paragraph describes how the pool is a popular place for many people and the path has been worn down by human use: â€Å"path beaten hard by boys coming down from the ranch to swim in the deep pool†. The path is also popular with Tramps who want to â€Å"jungle-up near water†. The Characters involved in the opening sequence are called Lennie and George. Lennie seems to be rather dumb and not very observant by the fact that wen his partner (George) stopped right in front of him Lennie carried on walking and â€Å"nearly ran him over†. Lennie does not think of his own safety and needs George to guide him so he can say out of trouble and in good health. He proves this by drinking out of the filthy water from the pool witch is described as being green, witch shows it is not running water. He drank â€Å"with long gulps, snorting into the water like a horse†. Lennie listens to George obediently like a little child, and follows his every command and movement. He again shows his child like behaviour and naivety when he moves his fingers in the water and makes little rings, he immediately shares his excitement with George as he wants him to look, because he is proud of what he has done; â€Å"look George look what I done† he calls to him. We also have the picture of Lennie not being very bright from his physical appearance and the way that he walks. Lennie is described to have a â€Å"shapeless face† witch show lack of emotions and thought witch in turn is linked his lack of intelligence. The way it he walks also show either tiredness or again lack of intelligence â€Å"dragging his feet a little† and the way his arms move like pendulums. Steinbeck relates how he walks he walks to a bear meaning, this because he is saying he is big and strong, or because he has very little intelligence and does not think at all or he might be relating the bear to both his strength and his intelligence. George on the other hand is more intelligent than Lennie and seems to be the leader out of the two them. We get the idea that George is the leader by the fact that they are walking in single file and George is leading, this also gives us at first glance the impression that they might not be friends because usually friends walk next to each other not behind one another. We see a bit later on that this is not true and that George was probably just looking out for Lennie from the fact that he tries to stop Lennie drinking from the dirty pool â€Å"‘Lennie!’ he said sharply. ‘Lennie for God’s sakes don’t drink so much† this shows that he cares for him and doesn’t want Lennie to get sick. George’s appearance is more defined than Lennie’s with â€Å"small, strong hands, slender arms, a thin bony nose.† He is also described as being quick, this could probably means that he is more intelligent but it could also mean that his movement is quick. The genre of the novel is a real life drama. I have come to this conclusion because all the facts in opening sequence are all possible in real life, all the scenery is realistic the animals and the people are all realistic. There are only a few clues to what the story will be like. The clues that we have are that the clearing that George and Lennie are in is near to a ranch because it says in the book that boys come down from it to swim in the pool. We also think that George and Lennie are workers from the cloths they are wearing, so it is perfectly feasible that they are two travelling men looking for work on a nearby ranch. If this is true it would also account for the theme of the book. The 1995 film of â€Å"Of Mice and Men† opens with white credits on a black background and slow starting music. The music repeats itself over and over in a pattern while increasing in volume, this gives the effect that something dramatic or scary is going to happen and this makes the reader feel anticipation of what is going to happen next. After a while the music dies down and gives way to the sound effects of a train moving. The background also changes from totally black to black with white strips of light shining through, this gives the effect of a carriage door on a train. We are now sure that this scene is set on a moving train, but we still have no indication of where it is going or where it has come from. So far there is only a slight indication of the period of time we are in at this point of the film. This is the train because it is a steam train witch indicate to us that this is most likely before the 1970’s and after the 1880’s because this is around a bout the time that steam trains were used. The first glimpse we get of any of the character is when the camera slowly fades into a close-up shot of George lit only from the tiny beams of light coming from the slits in the carriage door. George is not moving at all and his face seems contorted and morose, showing us that he is in deep thought about something bad that has happened in the past, we can also assume now that he is on the train because he is running away from whatever has happened. The next scene strikes you very strongly because it is set in the middle of the day in a lush field witch looks like America. Running towards the camera there is a woman in a bright red dress with tears running down her eyes and obvious signs of distress on her face, her dress has also been ripped as though she has been attacked. This scene has been shot at a slower frame rate to indicate that it is actually George reliving previous events that have happened. The girl running towards the camera showing that she is running away from something, and towards safety. As the Woman runs closer to the camera the shot pans out across the field showing some men working in a field near by. As the women runs towards the men she starts waving and pointing to the direction she has just come from, The men drop their tools and run towards her. All this indicates that something very serious has happened to the Girl. The Men workings in the field have no machinery witch is also an indication of the pe riod we are in. There are three main atmospheres established in the opening sequence of this film these (in order of happening) are; anxiety, fear, and peacefulness. The anxiety is felt at the beginning when you hear the music getting louder and louder and the white on black background, and when you see George for the first time. The first time you feel fear is when you see the girl running through the field towards the workers with the tears running down her face and the rips in her dress. Then there is a small moment of heightened suspense when we see the two friends George and Lennie running away. We feel this way because the music has suddenly stopped and there is only the slight sound of their feet hitting the ground as they run. We go back to the emotion of utter fear and anxiety as we fear for the two men’s lives as they are running away from huge packs of dogs and a posy of men on horse back with guns. Suddenly everything goes quiet as George and Lennie hide in an irrigation ditch while they wait for the chasing posy to pass by. This jump for the loud roaring of feet, horse shoes, and loud barking from the dogs to the quiet gives a feeling of fear and anxiety but it also gives a sense of peace, as you can hear the wind rustling in the wind, the grasshoppers croaking in the distance, and the shallow breathing of the men in the water. The sub characters in the video are workers on a ranch we can tell this from the clothes they are wearing and the fact that they are working on the field when we see them. We can also assume that the main characters George and Lennie are also workers because they were wearing the same clothes as the workers. George seems to be the leader out of the two as he keeps giving instructions to Lennie as they are running away from the workers such as â€Å"keep moving† and â€Å"get down†. He also says it in a reasonably friendly tone showing that he is looking after both himself and Lennie. He doesn’t not sound like he is just trying to save himself and he is stuck with Lennie. Lennie on the other hand doesn’t seem to be that worried because he doesn’t realise in what danger they are in. This is shown when Lennie stops running at one point and comments on the dogs that are chasing him. Lennie does not seem that clever either mainly because he doesn’ t realise what danger he is in, he also seems to be dragging his feet and his speech seems impaired. The clues we have to the story line of the film are the men working on the field, the clothes the men are wearing and their accents, and also the chase seen when George and Lennie are being chased. The story could be about two working men trying to find work while being chased by the law because of some crime they committed and that is why they were running away. This will also be the theme of the film if it is true. The genre of the film so far looks like a western real life drama because of the accents of the men, the time in which this is set in and the fact that everything that has happened could happen in real life in that era. The 1989 video at first glance just looks like another low budget spin of a great book and actually seems like it holds no information at first glance. But if you look at it again you see it does actually hold a lot of information just like the other film did even though the budget was obviously not as big and it was shot 6 years earlier. There is though a large area of the end of the sequence of this video, which is actually totally made up, this includes adding Aunt Clara to the story which in actual fact has died many years ago in the book and in the other film. I feel adding this character holds no relevance to the book and there is no meaning to add her. The 1995 video on the other hand even though the director had rearranged the order in which the scenes appear he did not add any other characters to the story line. By the clothes George and Lennie, what appears to be the sheriff, and Aunt Clara are wearing, and also the style of housing you can tell they are in America in the early 1900’s. There is also Gospel music playing in the background when George and Lennie enter Aunt Clara’s house and there is also a gramophone in the room near the doorway. The clues given as to what the story will be like is George and Lennie running away from the law, George helping Lennie get away and keeping him quiet when they are in the field by coping his hand over Lennie’s mouth. Other clues to what the story will be like is Aunt Clara’s house and herself, George and Lennie could be running away from the law for some reason and going to live with Aunt Clara to lay low for a bit. Another main clue to the story is the music witch is very much like the music in western films with cowboys and Indians this and the contrasting clothes that the pursuers are wearing makes us think this is going to be a western film. From all this we cam also say that the theme of this video will be that of a western with two men on the run from the law. There is very little tension in this film and everything is taken very lightly and almost like a game. This is because the music is very happy with a jumpy rhythm and also a more cowboy style tune, the pursuers have no guns drawn and they seem to be in hurry to catch them and seem to give up very easily. George and Lennie also don’t seem to be in a great hurry to get away and there is no sense of fear in their face when we see the close-up shots, because of this it seems almost like they are playing a game in the fields with a couple of friends, like little kids do. The Genre of this video seems to be a real life western drama. I have come to this conclusion because of everything that has happened could happen in real life and because the pursuers seem to be wearing western type clothes and because of the very strong western music. This time both Lennie and George do no seem that bright both from their appearance and from the way they acted and behaved. Both of them look very scruffy instead of just Lennie and they both have this very deep western accent that is associated with intellectually challenged people. George even though his appearance and his voice is the definite leader out of the two, we are shown this when he tells Lennie what to do and when he cups his hand over Lennie’s mouth to keep him quiet. Another sign that George is the leader is that when they are in Aunt Clara’s house Lennie repeats every word they say. In resent years we have seen the decline of book reading because there has been a vast increase in the standard of T.V quality. The person being entertained does not have to think any more, to picture the scene in his head and so doesn’t have to concentrate so hard. This is why many people just watch T.V these days instead of reading a book. They find it more relaxing, they are almost sleeping there mind and body are asleep this is also why you get addicted to the T.V because your body finds another way to replenish it energy without sleeping. T.V lowers your imagination though, and your concentration span because your brain doesn’t think while watching T.V but while it is reading a book it is constantly thinking and imagining possibilities of what the scene will look like and the characters. I honestly prefer after a had days work to sit in front of the television and just relax a bit. But if I am just bored and I want some entertainment I will open my book and read for couple of hours. My preferred sequence is that of the books because it gives you an exact idea of the scenery and the people while also giving you room to imagine for yourself what they look like. I also enjoyed a lot the 1995 version because it brings a lot of tension and anxiety into the film witch is the opposite to what you feel in the book. This tension and anxiety raises your adrenaline and gives you a enjoyable and on the edge of you seat experience.

Friday, September 27, 2019

Human Resource Issues in Setting up Projects in France Essay

Human Resource Issues in Setting up Projects in France - Essay Example Managers must screen the external environment before entering the market. If these factors are neglected before going to the country, organization may end up in loosing huge amount of money and resources (Human Resource Management, pg 1, 2008). That is why HR managers should consider all the aspects very carefully as the availability of the required labor force also depend upon these factors. Other than that a company has to answer the question that why they want to go to that country, who will be the workers, what will be the structure, from where will the finances come and what are the legal requirements to consider. As a HR manager ones job is to find out about the labor force availability and the legal requirements. Both the areas are the most important areas for the company to enter in a new country, as workers are the one who are responsible for running the business, where as legal laws keeps a check on your activities and business (Globalization and Environment, pg 2, 2009). The final decision is highly based on the report submitted by the HR manager. It is not a surprising thing that a company wants to do business in France, the simplest reason is that the company wants to enter into the worlds 6th economic power, which is open to all and has been a center of innovation, lifestyle and creativity. There are many reason... As there are benefits for setting up a business in France, there are drawbacks as well, and to minimize those drawbacks Human Resource manager has to use different approaches to analyze the environment of the country (Rose, pg 123, 2006). One such approach is PEST (Political, economical, social and technological) analysis. It is a very useful tool to screen the environment of any country. The analysis helps the company to set the directions, predict the growth and decline and environment for operations (Mathis & Jackson, pg 132, 2006). PEST Analysis of France Political environment: The political environment is stable in the country for the new investors from abroad. Government has formed policies to support such business and at the same time safeguarding the interest of the employees by giving flexible working hours and good retirement packages. There is no political uncertainty in the country, thus it is safe to invest as far as political factors are concerned (Mathis & Jackson, pg 110, 2006). Environmental conditions: 80% of the countries electricity is generated through nuclear plants, where are the main source of increase in temperature, where as, being the industrial country it is now facing environmental challenges. Thus any new business will have to deal with new environmental policies in order to set up the business (Daft, pg 123, 2001). Social environment: France is one of the most liberal countries in the world, but still face some social issues such as the diversity of among its residents and their life style conflicts. There is a huge % of child born with out a married couple and increase

Thursday, September 26, 2019

Leader ' shadow Essay Example | Topics and Well Written Essays - 750 words

Leader ' shadow - Essay Example Another key responsibility of leaders is the ability to listen. The needs of others should become before that of a leader. Smart leaders know how to get the best out of their employees or subordinates because they understand that making people happy helps to produce a better and more productive work environment. Besides this, leaders also have responsibilities that they must keep, such as to the board of directors, the CEO, and potential new clients to the business. Leaders also have access to information that may be off limits for regular staff. However, if they mismanage that information, then the results can be disastrous for the organization as a whole. This paper will look at one area where managers can cast shadows: the mismanagement of information. This can either happen in one of two ways--the manager knows about it and is trying to gain something out of it or is lying about to cover up his mess, or the manager does not know how to collate information properly due to a deluge of information. Leaders who have a good recognition can face a dilemma when they are caught out doing something unethical or illegal. The latter has serious consequences, but a manager’s reputation can be severely damaged if unethical behavior is discovered. It can also help the image of the brand or company that the manager is representing. There are positives and negatives for coming out and admitting a mistake and also to try to keep something secret. One example of this could be in the case of a general manager choosing not to admit to a middle manager that the business is actually failing and some staff will need to be laid off. The general manager could choose to inform his subordinate of the bad news, but would this result in decreased morale among the employees and also a decrease in output. On the other hand, the manager could not reveal his plans for the company and only share the information on the day that some employees will

Individual reflection and personal development plan Essay

Individual reflection and personal development plan - Essay Example In the New Year resolution, I sat down reflecting over my life I clearly came up with various goals which I have planned to achieve in different phases. Some of the key goals I need to achieve in my school and a professional life include getting a high score in my exams, becoming the best graduate in finance and accounting department, acquiring recommendation letter by the end of the semester and finally getting a job with one of the leading government developmental project. I decided to set these specific goals because they will be easier to achieve than vague ended goals (Lyons, 2010). I have realized that being focused on a path gives someone a logical set of actions to follow. So each and every accomplishment leads me one step closer to the final goal Getting a high score on my exams: since I joined this college, I have been strictly adhering to my reading time table and managing my time well. This has enabled me to score high marks in my first and second year. As I start my third year in this college, I plan to attend more group discussion as this will help me in carrying out my course projects (Smith,Rawling & Jones,2007).This will essentially help me to score high marks in my final exams. As a result, I will  achieve one of my key goals. Attaining a letter of recommendation: Concerning the letter of recommendation, I have contacted the department of finance and accounting through  accounting lecturer, who is also my mentor. The department has assured me that by the end of the semester, they will  issue recommendation letters to all third year students. So there is a high hope that by the end of the semester I will  acquire my recommendation letter, which will assist me in my attempt to securing a job. Being the best graduate in school of accounting and finance: earlier in the first year, I realized that to be the best graduate in any department does

Wednesday, September 25, 2019

EBusiness Essay Example | Topics and Well Written Essays - 3500 words

EBusiness - Essay Example The primary methodology of e-Business is to present high quality content on shared exchanges, integration of relevant content of business sites of the suppliers (example, SONY, SAMSUNG, LG, etc. product details documented at a high quality and presented through an exchange site where customers visit for products of a particular type, say monitors; the exchange site in turn is integrated with the databases of these companies), RSS Feeds, Search Engine Optimization and Customized Web marketing (like Google Adwords or Structured Mass Mailing). The infrastructure that needs to support the front-end marketing framework comprises of backend On-Line Transaction Processing, Content Integration Platforms and Enterprise Application Integration. The primary challenges are to first ensure that Customers visit the exchange site and then to present absolutely current information of product specifications, product availability, product pricing and backend supply chain management (like delivery mech anism - online as well as via courier services). The transactions occur very fast and completely online and hence the organization cannot afford to have sluggish approach to updating content pertaining to the marketing information. Processing of queries by Customers again need to have a very robust backend system to cater to accurate content mapping, appropriate presentation of content, ad-hoc queries, high availability & performance, etc. Clients are invited to create their personal profile through the mechanism of personalization whereby such accounts can be used to communicate with them regularly with accurate and up to date information pertaining to the product details, pricing, availability, dispatch and services/warranty. (Stonebraker, Michael and Hellerstein, Joseph. M. 2001. p1-7; Osterwalder, Alexander and Pignuer, Yves. 2002. p3). What are the Similarities and Differences in marketing for traditional business as compared to e-Business The primary objectives of marketing (stated in the section above) and the fundamentals of marketing in any business viz., market research, segmentation, product positioning, schemes, customer identification, customer engagement, supply chain, delivery mechanisms, support & warranty system etc. remain the same in both traditional marketing and e-Business. However, the competency modeling of an organization as per the competitive advantages described by Porter's Diamond (Recklies, Dagmer. 2001. p1) varies in both models of business. Businesses can reach Customers (and Suppliers) across regions, continents, cities, cultures, mindsets, etc. by virtue of a well established global computing framework for e-Business. An organization that may not have done well in traditional marketing in a continent, city, culture, segment, etc. might do very well there through e-Business. The fundamental difference that supports this theory lies in the Customer's own choice of purchases whereby the custom ers preferring e-Business mode of purchasing are normally different from the customers preferring purchases from physical outlets, like shopping marts. However, it is mandatory that a company divulged into e-Business should "get it right" in the first attempt because probability of getting a second chance is very low. This means that the risk of brand dilution in e-Business is very high. The marketing research, customer buying behavior, presentation of a product, branding style, marketing

Tuesday, September 24, 2019

The day that changed my life Essay Example | Topics and Well Written Essays - 500 words

The day that changed my life - Essay Example After finishing my classes, I intended to go and play with my friends as usual. However, my mother stopped me and said: â€Å"Son, you have to finish your homework first. If not, I will not let you go out and play with your friends!† After I heard my mom saying that to me, I gave up arguing with her. I walked to my room very slowly because I did not want to do the homework. I was angry and sad. I used my tears as a â€Å"weapon† against my mother. However, my mother was angry too so any â€Å"weapon† was useless. Because of my strong emotions, my mother locked me in my study room and took all toys and games away from me. Finally, I made a compromise with my parents. I started to do my homework. However, it was not easy to calm down when I just started doing my homework. I shouted, tore paper from the notebook and threw it everywhere to show my dissatisfaction. After these crazy actions, I was pacified. I went to the window and looked outside. I saw that many children were playing games; they were jumping, and running and laughing. When I heard them were laughing, I thought they were laughing at me. Suddenly, I said to myself, â€Å"why should I play with my friends before doing my homework first?† I spent a few minutes thinking about these questions, but I could not find the answers. I sat down and did my homework. I did not finish until it was dark outside. When I finished, my father came into my room and talked to me. He said, â€Å"if you want to have more time to play in the future, you have to finish your homework first. If you want to be a good student, and son, spend more time studying instead of playing.†Eventually, I found the answers I needed from my father’s conversation. The answer was that I wanted to be a good student and a good son. I realised that studying can make my parents happy and make them relax from their hard work. Since the day my father talked to me, I significantly changed my behaviour. I became a good student who likes to study.

Monday, September 23, 2019

Energy Conversion and Integrated Solid Waste Management Essay

Energy Conversion and Integrated Solid Waste Management - Essay Example Nonetheless, the resultant combustion ash leads to concentration of inorganic hazardous materials in the refuse. Additionally, refuse combustion could yield other chemicals that could be toxic. The remaining 10% of waste has to be disposed off, mostly landfilled. The Integrated Solid Waste Management, ISMW, is a national solid waste management strategy developed by the US Environmental Protection Agency, EPA to assist local communities in making decisions that promote the most environmentally acceptable strategies. This gives a list of five, starting from the most desirable to the least desirable strategy. The first strategy is to reduce the quantity of waste generated from the source to minimize the effect on energy reserves and natural resources. The next most desirable strategy is to reuse materials. After implementing the first two, materials would then be recycled and recovered. Then, combustion, including all treatment methods, follows. Finally, after implementing all the four strategies, the remaining refuse would be landfilled. Engineering helps in balancing community needs when implementing the ISWM strategy to avoid any problems. This strategy has led to the dramatic growth of recycling in the past 20 years, Worrell and Vesilind (2 012) documenting a growth from 10% recycling in 1989 to 59% in 2008 in California and 16% in 1990 to 33% in 2008

Sunday, September 22, 2019

Globalization and its Effects Essay Example for Free

Globalization and its Effects Essay Research revelations in (Lardy, 2002, pp. 87-103) hold it that those countries which embraced globalization experienced an average of 5% growth, while those that shunned the concept experienced varied degrees of decline. Regardless of its positive impacts, Globalization if mishandled in one way or another can spell doom to a nation; this is due to the powerful economic vulnerable position that it puts a country on. As the economy grows, and international boarders linked, so does the non-traditional threats of terrorism, heightened rate of the spread of infectious diseases (SARS and HIV/AIDS) and other cross-boarder security issues. Globalization is an irreversible move and every nation has just to content with its effects, there is no short cut out of it; the best way to approach it therefore is to counter its effects and use them to the advantage of a national economy. Upon realizing this fact, the Chinese government went down into reconfiguring their economy to counter any negative outcome of globalization, for instance, it has affected reforms in the domestic banking and created diplomacy in defining international trade to at least protect Chinese interests (Susumu, 1999, p. ). Since globalization rolls the whole world into a single tiny village, the Chinese political big wigs have seen it necessary to consider the diverse effects that have in the past been not prioritized at all like; unregulated capital flows, cybercrime, epidemics, weapon proliferation and international terrorism. Top seed Chinese thinkers even believe that through the international institutions, globalization can be used to democratize t he United States and reduce their unilateralist political power. And if this concept is exploited well, China will grow into a rich and powerful nation, stable enough to shape the New World Order (Susumu, 1999, pp. 5-11). The Chinese economy stands to gain a lot in the current global direction that the nation is set on. With the current financial crisis, it does call for active international coordination to stay afloat and reduce incidences of worker lay offs. It will have mutual benefits for those who dare to fully participate in its drive. By getting to know the measures that other countries have put in place to counter biting effects, China has found a compromise point and forge a way forward through the current economic hard times. If the nation fine tunes its capital market and effects banking reforms, then it will help the world emerge out of the current economic crisis and even those of the future (http://www. unu. edu/unupress/unupbooks/uu11ee/uu11ee0p. htm). Globalization has helped China to gain a significant economic growth through breaking cultural bondage and establishing policies that lead to liberalization in this modern world. With the positivity that the nation has had on globalization, their current economic ranking rose to 7th from 32nd in the world, thanks to the integration with the world economy. The growth is attributed to increased corporate governance and human resource optimization. The positive effects of globalization as given in (Lardy, 2002, pp. 160-219) to the Chinese economy therefore include; strengthening interdependence in all nations, opening opportunities to bring into maximum use foreign capital and technology, promoting free trade that increase export trade. Lardy also gives highlights of the negative impacts presented by globalization, which he says are the following, but not limited to; difficulties in maintaining economic sovereignty especially for the developing nations and widening the rifts between the well industrialized economies and the marginalized ones. Globalization brings into play varied practices hence leading to cultural mix up; this is worse in a society which values originality like the Chinese. Besides these, it also results to an intensified competition for limited resources and higher scale of interdependence. To this effect, each and every person must acquire a way of coping up with the new development and adapt the new practices in the competitive environment. Traditional practices are most likely to be dropped in favor of new rules as individuals cooperate and coordinate with one another. To the Chinese government, they are currently down on what can be referred to as â€Å"system maintenance†. The nation has sought to have a stable relationship with its allies and foes a like as it feels that is the only way to rise above all the odds in the international system. To this effect, it has improved the level of democracy, which has in turn boosted its relationship with former foes like Germany, Russia, E. U and France (Susumu, 1999, pp. 11-15). Such a move will help China to actively participate in multinational institutions and transnational economic structures which will put it in a good position to counter future financial challenges with ease. For whichever government in place, it must strive to establish significant policies that can speed up development in all sectors of the economy. Even though globalization can cause a lot of hardships to the poor, it also opens opportunities to this group of individuals who dare to take advantage and turn the ills to their benefit. Poor people in this context refer to the recipients of public services, simple workers and those who frequently use common property resources to survive. With increased competition, the poor may find it hard to match high quality market standards hence falling out f business as production cost shoots or as the market price fluctuates. Social protection is therefore mandatory to be effected by every state that intends to go the global way, and China is not left out (Bardhan, 2004, pp. 271-278). Globalization affects poverty directly and indirectly, the government in place should get down on programs for instance investing on public facilities like health, education, training and other economic and social infrastructure that will cushion the public from the negative effects of globalization. These steps will go along way in reducing discrimination and market fragmentation in the society. Whilst the quality of life of many people will change for the better, some individuals will definitely lose it out. Globalization will present opportunities for everyone to grab and those who sleep on the idea and strive to maintain the status quo will be on the losing end. Resources drawn from every corner of the world will be made available; the same applies to technological advancement which makes things to be done much faster and easier. But one negative outcome of this is that the introduction of too much mechanization from the outside world will drive people out of employment as companies strive to achieve efficiency and reduce the production cost. But despite the negative effects, if properly affected, globalization stands a chance in ensuring that the nationals have a quality life worth living (Bardhan, 2004, p. 284). The advent of globalization presented so much challenge to the CCP (China Communist Party). People were getting more and more enlightened, especially with issues concerning their civil rights. Revolutions and a little bit isolated cases of political disability were therefore unavoidable and characterized the period. Labor standards became a thorny issue, as workers pushed to have their conditions be the same as those in the U. S. when labor barriers were eliminated production operations shifted directions to the U. S. The strain was not only felt in the labor market, the same was witnessed in the education, political, social and professional sectors which responded to accommodate the changes. All these under the CCP had to be addressed as they developed a force which needed political direction (Ding Lu, 2003, pp. 23-37). But all these moves were out of a good cause as it has helped the country to stay afloat above surging challenges. The future of the move seems to be no different as the party will have to employ the same tactics of changing with the changes. And more complex will be the future non traditional issues on security like; having to deal with separatists, drug traffickers, smugglers, cross-boarder criminal acts, ecological and environmental issues. Conclusion Globalization has been reported to be the force behind the robust economic growth in China as industrialization also took a centre stage in the country. But it is the imbalance in the international systems and national economies that are causing negative effects of the force. The financial crisis is not attributed to globalization and neither will it be the last straw to hit globalization, the government of China and all other world leaders should come up with mechanisms to coordinate the world market to strengthen their resistance to crises. Globalization tries to act like blanket of neutrality over the international capital flow and power relations. The successes that the nation is enjoying now area as a result of ancient liberalization and the move should never be dropped, for it is the only way to keep China and the rest of the world abreast as they ward off economic pitfalls. The programs which are meant to reduce the pathetic situation of the disadvantaged in the society should not only be meant to accelerate economic growth, but also help these individuals.

Saturday, September 21, 2019

SWOT analysis of ananda himalayas

SWOT analysis of ananda himalayas Ananda Himalayas is a trend setting concept in both business and luxurious spa.ananda Himalayas is a part of IHHR Hospitality owened by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills,nested on a 100 acres estate surrounded by graceful Sal forests overlooking the river Ganges,close to the towns of Rishikesh Haridwar. Ananda Himalayas was established in 2000 its Indias first destination spa.it is a pathway to the ultimate,discovered through the union of body,mind soul.it provides a breathless redefine lifestyles with the well-known traditional Indian wellness regime of Ayurveda,yoga and Vedanta. IT is considered to be one of the best spa in the world and also rated no.1 destination spa in the world by most of the travel agent as well as newspapers magazines(Travel and leisure). Ranked by top new hotels of 2008by Conde nest traveller,76 hot spasacross globe by travel leisure and 26 best business hotels in South ASIA. Swot analysis Strengths:- Location- situated in the green lush of Himalayas with natural flora and fauna. Heritage property Spa- the only hotel with 21,000sq feet spa and first spa hotel in the country. Cuisine-food prepared is different from routine preparation and individually designed as per the body type and cooked without oil. Weakness:- Cost- rooms are extremely expensive and not suited to domestic traveller. Limitations-hotel mainly offers spa and wellness packages ,limited to a less part of the society. Opportunities:- Govt support- attract tourists with new promotional schemes which results in higher outbound tourists. Common wealth games- as games to be held in 2010,will be a boom for the industry. Aviation hospitality- both with joint venture helps in increasing travellers by offering cheap packages. Threats:- Recession Competitors-many small hotels opened near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. Natural hazards-like fire,flood etc. Cheap airlines packages-customer want to go international after international air fair falls down. Political issues-like service tax,labour union policies etc. Key-findings for Ananda Himalayas:- biggest strength of Ananda Himalayas right now is its brand reputation being only spa in India(which is 50%)although it has to improve on weaknesses and less productivity than its competitors. At the same time,can increase the sale or mkt share with an increase in number of people who want relaxation and better health(as it is health and wellness industry). Mission and Vision Statement Mission:- to create a unique design product offer world class hospitality with a distinctive warmth and humility improve and innovate constantly to crate exceptional value for people,their individuality and to their growth VISION:- to be a world-class hospitality chain in India benchmark in spa industry to have a world-class spa institute in India expending capacity of existing property as well as expending with more new properties. Ethos:- E-empathy T-teamwork H-honesty O-ownership S-selflessness Corporate objectives:- Increasing revenue from 500 m to 550.75 m. Reaching to 100% customer satisfaction instead of 8.3 to 9.3%. Targeting profit from 45.64 to 58.42 Taking gross profit ratio to 12-15%. Mktg Objectives :- Increasing revenue from 50% to 100% Achieving customer satisfaction and quality standards to 100% Increasing profit from 80% to 100% Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008). Mkt segmentation:- Market Segmentation broadly identifies the potential markets from a general population for further refining and targeting. The market segmentation for ananda Himalayas will be done on the two bases. 1.geographic segmentation (it will contain both international and domestic markets) 2.demographic segmentation. Geographical Segmentation Country of Origin of Guests in Rishikesh star hotels COMPOSITION Five Star Deluxe and Five Star hotel % ASEAN 2.4 Australia 2.1 Canada 1.6 Carribbean 0.6 China 3.4 France 2.0 Germany 6.6 Japan 3.2 Middle East 2.5 Other European 1.4 Russia 1.2 SAARC 1.0 South Africa 1.4 UK 8.4 USA 24.8 Other 37.4 Total 100 (FHRAI, Indian Hotel Industry Survey 2008-2009) The table above shows the percentages of people from different origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is followed by UK(8.4%) and Germany(6.6%) which have a marginal difference between them. These statistics clearly show us that there is a decent amount of tourists from The US for which we already have a good market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be done in the later parts Demographic Segmentation Foreign tourist arrival in India on the bases of gender (FHRAI, Indian Hotel Industry Survey 2008-2009) For the year 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats. Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India. Therefore, by evaluating all the data given above, we have chosen a differentiation market segment method to specify the target markets. Our specific target market will be; Foreign business travellers from UK and Germany Domestic tourists- leisure with high income (4.9% in all of India) Meeting Participants Target Market:- Corporate:- as this hotel is situated in a religious tourist place. Leisure:- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate. Groups:- groups improves sales as well as provides hotels a good market reputation and also capture major share of market. Positioning:- Market Positionining Perceptual Mapping; Foreign Business Travellers Expensive High Moderate Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Domestic Tourists Expensive High Moderate Service Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Key-findings for market positioning:- If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest. If factors like brand reputation and value for money is considered than it has got the highest brand name. Corporate marketing strategy:- objectives Strategic tactics Implementation period revenue 500 m to 550.75m Tie-up with the travel agencies. Air-line packages Corporate rates Group rates Should start from april Should start through out the year Customer relationship 8.3m to 9.3m Set-up of various information centres Start from april and should continue through out the year. Total profit 45.64m to 58.42m Cutting down all unnecessary spendings Through out the years Profit percentage 12-15% Add-on services with packages Start from april Marketing strategy:- As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising). As our target market is corporate and foreign clients so for this we need to tie up with prospective business to enhance the sale.hotel is in the growth level as per product life cycle,but due to recession the market share percentage has gone down.to come out of this,we are going to use the differentiationmarketing strategy.in this,the focus will be on different market segment with competitive price and product with quality service. Another reason is our target market is divided into small segmentations so,can easily increase our market share through these segmentations.our brand strategy is to provide high level of services and customer satisfaction with low rates and first objective is to increase the market share. The marketing mix strategy is based upon the two ps factors.we consider price and product.our aim is to provide different experience than other hotels and increase market share by establishing the brand value with in the customers. Markets Ansoffs Matrix Existing New Products Products 3.product development 1.Market Penetration Existing Markets 4.diversification 2. Market Development New The Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not plan to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share within the same market and try to reach the customers who fall in the same category but different profiles. The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the beginning it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right kind of product offering for this market. Budget:- Financial Report Percentage of Revenue (2008-2009): Hotels ananda Grand hyatt sheratons Vivanta(taj) Occupied Rooms Hotel 33,699 22,206 38,729 39,828 Occupancy percentage 55.4% 63.4% 66.7% 65.7% Rate per room $209.59 $220.09 $203 $186.59 Room Revenue 65.20% 66.8% 63.9% 55.7% F B Revenue 23.5% 20.8% 26.3% 31.4% Banquet conferences 6.6% 9.2% 2.0% 9.7% other 4% 2% 7% 3% Total 100% 100% 100% 100% Imp:- subject to further research Evaluation of marketing plan for ananda Himalayas:- Objective: Increasing customer satisfaction level from 6.2 7.5 Key Performance Indicator: Customer Satisfaction Surveys Frequency of Evaluation: Monthly Objective: Increasing Revenue from 500m 550.75m. Escalating profit from 45.64m 58.42m Key Performance Indicator: Revenue Report, Financial Audit Frequency of Evaluation: Annually Objective: Growing profit ratio 12.00% 15% Key Performance Indicator: Monthly Revenue reports, Cash flow Frequency of Evaluation: Monthly Note: (subject to further research) Contingency plan:- In the event that suggested marketing plan measures prove to be ineffective or below threshold following measures are suggestedency plan:- 1. PRICE+PROMOTION: Cruise liners+ vacations for students. 2. PRODUCT +PLACE : cant change the product services. 3. PROCESS+PEOPLE: Can stick to same old training methods) only to 10% of stock per store. 4. Cost cutting and cost management regards to budgeting and investment plans. The product offer: Ananda, Himalayas offers a comfortable and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the need of guests. Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities. Pricing strategies:- Pricing needs to be decided as plays a very vital role in hotel growth.every hotel has a set target and goal,due to recession prices have come down. rate rationalization is the biggest change after recession. Penetrating pricing strategies: following this strategies would help ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating pricing strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand. Competition based pricing strategies: Keeping an close eye on every step of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime role in attracting customers. Competition based pricing basically means pricing according to your competitors and try giving better or something unique to them which would be our unique selling point of business. Competition based pricing will help ananda to fight competition and establish its market. Promotion:- Corporate and commercial rates Air-lines packages Corporate packages Group discounted rates Off-season special packages On-line deals Promotional spa packages Ananda place in tourism system:- Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly used as acronym FAITH (Weaver Lauton 2005). Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visiting place. The hospitality service provider needs to work in coordination with other component so that tourist can get better services and he is satisfied with hospitality given to him. For example:- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without hassle he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future. We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. Push strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest that is profit or commission from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give lucrative offers to travel agent like 10% of room cost as commission in addition to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561). People:- Orientation Culture Change Internal marketing Process:- Process ananda hotel is using is based on technology and e-marketing. Physical evidence:- Brand image related to vision position. Environment:- The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, economic, social, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999). Political Environment: this includes all the government policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political instability such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations. Economic Environment: This environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The economy has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well. Socio-Cultural Environment: It includes behaviors, perceptions, choices and the values of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper care of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water and gases which may help in maintaining a healthy environment for the society around it. Technological Environment: These factors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors. Natural Environment: The natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel. Legal Environment: This part includes the various rules and the policies that the hotel needs to follow in order to run the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Indian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel. Proposed Environmental Scanning System for anada,Himalayas hotel: Environmental Factor Source of Information Person Responsible Frequency Competitors Newspapers Staff/ Management Daily Guests Staff Daily Magazines Management Weekly Internet Staff/ Management Weekly Annual Reports Management Yearly Customers Customer feedback Staff Daily Staff Management Weekly Travel agents Management Monthly Regular guests Staff/ Management Monthly Internet Staff/ Management Weekly Economic Economic newsletters Management Weekly News papers Management Weekly Internet Management Weekly Average room rates Accountant/ Management Daily Balance sheets Accountant/ Management Yearly Internet Management Monthly Technologies Trade magazines Management/ Department heads Monthly Trade shows Accountant/ Management Yearly Internet Management Monthly Newspapers Management Weekly Television Management Daily The above mentioned three key areas need to be followed for the purpose of the environmental scanning. The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share. Service Concept/productivity:- Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of reviving from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very important for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry. Facilities we are providing are:- Wi-Fi internet access   ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areas sleep comfort   ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows. Business Centre   High speed internet access and board room style meeting rooms. Spa   21,000 square feet spa with all the required equipments. Pool Fitness Centre   ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers. Tailor-made food-ananda provides food as per the customer body type and famous for cooking without oil.food is inspired by ancient times and prepared with natural ingredients. Organisation:- The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment. strategy:- Advertisement: it is one of the major promotional tools which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very successful tool which can be used for increasing market share. If advertisement is well positioned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be: 1.Internet: This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services. 2.Printed Media: For example: magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee. 3.Visual Media: For example: television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services. 4.Sales promotion: They attract consumer attention and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be: 5.Promotional letters to existing guests: ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market. Distributional Strategy: Distributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be:- 1.Trade Show: This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them. 2.Exhibitions: these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue. 3.Airlines: magazines in airlines and airline companies could be important source for distribution of product and services of hotel. 4.Corporate Companies: Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services.

Friday, September 20, 2019

Contribution Of Media In Society Media Essay

Contribution Of Media In Society Media Essay Media is very important to the society. People are using the media to get the news or information from television, radio and video. For example, television is a source of media that has strong influence on society today. According to the survey, people mostly spend their time on television and internet for getting news and for entertainment. But the impacts of television and computer have both positive and negative. For the advantages of television and internet, we can get the news and information quickly and more convenient. And some time, we also can have some entertainment for relax. We also can keep connect to our friend from other place by internet. Media also can help us keep up with the trend of the society. Most company will use the media to promote their companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s product. With the impact of media, their product will soon be all well known. We also can use media to promote the health awareness to the society to help the people gain the knowledge to know what will affect their health. Furthermore, we also can use media to teach the people about the knowledge of self-defenses. For example, we can see the video of self-defenses on television in our home or the small television on the train. The video will teach the female how to protect themselves when they facing a robber. The media play an important role to tell us the truth of everything that happens in our society. Besides that, media is not only delivering the information to us. It also will affect our thinking patterns. For example, if we let our children watch the moral educational program; they will learn some moral value from the program. Furthermore, they also will know what their responsibilities to the society are. Media also will provide some entertainment to the people. When you feel stress, you can go to the internet and find some music to hear or just watching the movie from internet. And the most important thing is we can save the money for go to the cinema to watch a movie. Media also can help we stay connect with our friends and family. Now have many social media like Facebook and Twitter, we can share our new feeds, photo and video to our friends and family. Some companies also use the social media to communicate to their sponsor or their stakeholder. For another example, we also can use the mobile phone to text messages or make a call to the others. Besides that, the media affect people not only through television. They also use the radio and newspaper to deliver the information of the society to the people. The advertising media is a communication of marketing and used to promote something. This type of media can make the product become more vivid and attractiveness to attract people comes to buy their product. Because of this, this type of media plays an important role to the company. Then, the broadcasting media is a distribution of audio and video content, it usually used for a radio. The radio is using this type of media to send out the informat ion (voice and sound) to the people so the people can get the information when they turn on the radio. Furthermore, digital media also helps the people doing their computer job. For example, they may save their information in the hard drives for future use, because hard drives also known as a digital media. Then, the electronic media is used for electronic communication, such as television, radio, telephone, desktop computer and more. Next is the hypermedia, it is a generally non-linear medium of information because it was created by graphic, audio, video, plain text and hyperlinks intertwine. There have some computer program are using this media, such as Adobe Player, Adobe Director, Macromedia Authorware and more. Then we will talk about the multimedia. The multimedia is usually used to record and play, and it is a combination of text, audio, still images, animation, video, or interactivity content form. And the multimedia devices are electronic devices used to store and experience multimedia content. The mass media is very important to the society also because people mostly get the news or information from the mass media. The mass media is using the broadcast media to transmit their information electronically and comprises television, radio, and firm. Besides that, print media use a physical object as a mean of sending their information, such as newspaper, comic, magazine and more. Other than that, mass media also included in in internet media, due to many mass media services it provides, such as e-mail, websites, blogging and more. By this reason, people also can get the information on the internet. Another example is the outdoor media. The outdoor media is a mass media that comprises billboards, signs, placards placed inside or outside the shopping mall and more. Now the media mostly is digital media so the media become very more important to us already. Come to today, media has become as important as food and clothing. There is no denial that the media is playing important roles in our life. With the medium of media whether it is radio, television, newspaper or internet, we are able to connect with the world or a large number of people around us. Especially is the internet, people are using the internet every day to search something or working. If without internet, we may feel missing something in our life. Conclusion, media is playing an important role in our society. With the effect of media, we can get to know the information or the problem that we are facing now in our society, so media has a huge contribution to our society.

Thursday, September 19, 2019

Essay --

Many children with special needs struggle with language, math and social skills. Social skills can be taught at school, home and out in public. Teaching Social skills are used all day everyday. Basically the only way you can narrow down what the problem is document what is going on. Many of his daily struggles is going to be frustrated because he wants to say something but don't know the words to say. Praise him when he doesn't get frustrated. You can play games with the child and encourage them, remind them "use your words" They can have deficiencies and delays. Games are great because they aren't in a stressful environment. They may need your assistance in finding the right words. Sometimes they can draw something rather then say the words. Use social stories to help them in using their words. Role play the stories so they are taught several different ways to get their point across. Each person learns in a different way its going to take some trial and error to see what the problem really is. The problems seen most are due frustration from the child because you have given a task to do. How do you make the child understand? Sometimes you will see them getting frustrated if you give them more then one task at a time. Social skills is such a complex issue. Many times they use inappropriate language and have inappropriate social skills. They need to be encouraged to speak to people instead of hiding behind you scared of someone he doesn't know. Due to problems with social skills they can lash out at you or others who just can't understand what he is trying to say. Praise him when he behaves appropriately. When there is something coming up that may make them a little nervous, encourage him to be socially appropriate. If your chil... ...hould make a transition into the next thing coming up. a little easier. Examples could be; teacher isn't going to be at school the next day. Its much better for them to know and understand what was going to happened next. Praise or reward the child when he uses appropriate language, looks you in the eye, waiting on something he wants and express himself in an appropriate manor. By teaching appropriate behaviors you have to substitute a good behavior for the inappropriate behavior he is exhibiting. Again, the key to teaching children with social skill deficiencies is model behaviors. Most of the time speaking to the child is not enough to be appropriate. Its a ongoing task but its one you can work with. Please feel free to add your challenges or email me: mrsrevjohnson@charter.net Article Source: http://EzineArticles.com/?expert=Kerry_B_Johnson Share this article!

Wednesday, September 18, 2019

Nazi Play :: essays research papers

Brandon-Hi, my brother Frank and I are about to tell you, about the walk home from school that ended our lives. Chris- Fivel and I were upset with each other the day of October 15, 1939. We pouted at each other the whole way to school. We usually got along. But that day we weren't. The school day was fine until the princeable interrupted our class and turned on the radio. It was one of Hitlers ridiculous speeches. We didn't really know what Hitler was up to this time. Brandon- So we ignored it. Little did we know it was about the invasion of our town to round up all the jews. That morning was the last we saw of our parents. They had their own steel mill, and that was the first target for the NAZI's. Besides this we attended Tillberg private school and grew up in Fankvurg Germany. We where pretty wealthy. Chris- Fivel quite babaling on lets get to the story. We started home from school that evening.We saw big green trucks next to the steel-mill so we stopped walking. We thought it was the supply truck until we saw soldiers with guns in hand. We took a look around and then Fivel through me into the woods. I remember him saying Oh god its the NAZI's. Brandon- We saw genocide right before our eyes. Houses were burnt down and people were killed. IT was terrible. We couldn't go any where or if the NAZI's saw us we would be killed. We slept in the ditch culvert in the woods.We woke up to see body piled up. The town was destroyed. The Nazis where still there. Chris- The only thing we ate was dry leaves, grass, and bark. We knew we couldn't live for much longer. Fivel lost all feelings in his legs. Brandon- With feelings in my legs gone I couldn't do much. Then reality hit. We saw the SS coming up the street with search dogs. They must have been fifty feet away when they saw us. We knew we were dead. Chris- The dog bit Fivel once and I got beat by the soldier. He cussed at us many times. We where drug to a lieutenant. And we where in pure shock. My nose was crushed and bleeding non stop. Fivel's leg was torn apart like he was a dogs chew toy. Brandon- The lieutenant looked at us lying there and one word came from his mouth: Trash.

Tuesday, September 17, 2019

Mmr Vaccine

The MMR vaccine was introduced in October 1988 to provide a one-shot immunisation against three diseases – measles, mumps and rubella. Since its widespread introduction, recommended by the World Health Organisation, rates of these diseases have fallen close to zero in immunised western populations. FOR Two doses of MMR gives 99 per cent protection against measles – the most serious of the diseases immunised against. Most doctors believe giving the three vaccines at once is a good idea.If given one at a time (three single vaccines followed by a booster for each), they have to be carefully spaced out. The fear is that many parents would fail to complete the course. Children could also be vulnerable to infection between inoculations. If more than 15 per cent of the population fail to vaccinate their children, measles epidemics could return to the UK. Government-commissioned study (published in the Lancet in 1999) investigated claims that MMR was linked to autism and bowel disease. It concluded there was no link.Another study commissioned by the Department of Health and published in January this year also gave MMR the all-clear. The scientific establishment remains convinced that MMR is the safest option. Professor Peter Lachman, President of the Academy of Medical Sciences, said: ‘Even if there are dangers, all the evidence suggests that the chances of something nasty happening to you as a result of not getting vaccinated are around 100 times greater than something nasty happening to you if you do. ‘ AGAINSTParents first voiced concerns over links between MMR and autism and the bowel condition Crohn's disease in the mid-1990s. There were several cases of healthy children developing these conditions after being given the vaccine. Increasing numbers of parents decided not to have their children vaccinated with the triple vaccine. They were supported by a handful of doctors happy to administer the vaccines in single doses. Dr Andrew Wakefiel d, a consultant gastroenterologist, drew national attention to a possible link between the illnesses and the MMR method of vaccination in a study in 1998.Dr Wakefield resigned from his post at the Royal Free and University College Medical School in North London earlier this month after being told his research did not ‘fit in' with the college's strategy. Dr Wakefield claims combining three live viruses in one injection could be dangerous. He has speculated that the MMR vaccine damages the bowel, releasing toxins that travel to the brain and trigger autism. He recommends children are vaccinated against mumps, measles and rubella one at a time.Paul Shattock, of the Autism Research Unit in Sheffield, who is carrying out a large- scale study of 5,000 autistic children in Britain, supports Dr Wake-field's findings. There is growing interest in his work in Canada and the U. S. where similar concerns about MMR have been raised. Statistics on autism seem to back up the suspicions of t hose opposed to the MMR vaccine. Some research suggests a ten-fold rise in cases in the past ten years. This corresponds to the introduction of MMR. http://www. dailymail. co. uk/health/article-89553/The-case-MMR-vaccine. html

Monday, September 16, 2019

Winter Sonata as the pioneer of Hanryu

I agree that Winter Sonata is the pioneer of Henrys. Like the article describes, Winter Sonata contain different elements which catch the eyeballs of middle aged women. The ‘pure love' plots, the romantic and slow-paced scenes and the choice of actors blended and created a chemistry action which provide rooms for the audience to fantasize and envision themselves in the scenes of the drama. Winter Sonata not only fulfills the sensational needs of the middle aged women, but also fulfills their psychological needs.While they are enjoying the beautiful scenery in the television screen, at the same time they can be satisfied with their hidden desire, as the writer pointed out. I think this is the largest attraction to the audience, as the drama triggers their imagination. They can feel excited but comfortable when imagining their own stories in their safety zone, where they can forget the reality. Freshness is also an important element of Korean dramas that attracts Japanese. I thin k that this can be also applied to Hong Kong audience.As the plots and themes of local Hong Kong mainstream drama are always alike, audiences can easily predict the flow and ending of the dramas. While Hong Kong audiences are bored by the similar stories, Korea dramas provide them with different themes, scenes and cinematographic techniques, which can increase their interest in these foreign dramas. Besides freshness, the original Watching dramas' habit of Hong Kong people also help enhancing the import of Korean dramas to Hong Kong.Knowing that many Hong Kong audiences are addicted to dramas, paid television companies have set up many channels which are specially for playing different dramas day and night. Therefore, there are great demands for buying dramas from other countries, as there are not enough local drama productions to fulfill the request of different audiences. Teenagers build forums and groups for particular drama through internet in order to provide platforms for disc ussing and sharing with other audiences.However middle aged women seldom take the initiative to act like the teenagers, as they may not be good users of computer. But still, I think the avid middle aged women fans can give an impetus to promotion of Korean drama, by creating a frenzy of watching Korea drama day and night and discussing the content with their neighbor. The mania of diddle aged women rise the attention by the mass media successfully, which help Winter Sonata gain famous and increase the interest of other people to discover the fascination of it by watching this drama.The products related to Korea entertainment industry also help expanding the Henrys. The products like, photos, calendar and key chains of popular idols and props which were used in famous dramas were purchased by the fervent fans all over the world. Stores were set up in Monks in Hong Kong which were specialized in selling these Henrys products and Shin-Kobo in Japan become ‘a small Korean city, wh ich is famous for the Korean assistants and the stores selling idol products. These reflect that people in most of the East Asian countries are putting their focus on the Korean trend.Fans are pursuing fast and new idol products while merchandisers are finding the commercial potential in Korea entertainment industry in order to make profit. Henrys becomes more important in some of the people's living. Using Winter Sonata' as the example, the article brings out that the sweeping of Korean popular culture through East Asian countries can improve the inter-country relationships. The research pointed out that he perceptions of Korean by Japanese can be changed after watching a Korean drama, as they can know more about the recent Korea imperceptibly.Becoming more familiar with Korean things, they are more willing to take the initiative to learn more about Korea. For example, they search the Korea places where scenes of drama were took place through internet, and they plan their own trip to Korea, in order to collect first-hand information about Korea by their own experiences. Thus, the blank parts of Korean in Japanese's mind are replaced with different new and trendy Korean knowledge, which may learn from different Korean culture.The research also spotted that though the image of South Korea is growing more positive, there is no change on the perception to North Korea. Besides the negative news reported in Japanese media, I think the settings in South Korean drama may also contribute on imputing bad images of North Korea in Japanese mind. North Korea is often playing an evil- doer in most South Korea drama, for example in a popular drama ‘Iris', the secret organization which aim to destroy South Korea by nuclear weapon is started by North Korea government.By the exaggeration in mass media, Japanese have an even worse impression on North Korea. After reading this article, I think the soft power of South Korea give much contribution to her raising world status . Not only has she had flourishing Korean entertainment, her technology development on gadgets are also widely adopted in many countries, like Samsung products and mobile applications. All these Korean pop culture are penetrating through many countries by different forms, entering many people's daily life, thus building up favorable impression to other countries.Under the globalizes world, local culture can easily passed to other countries by internet or international companies. For example, Sys and Girl's Generation's music videos are always being played on the Samsung television in many electric appliance selling stores. Therefore, Korea popular culture is more exposed to the world and increases her acceptance by other countries. Undoubtedly, Henrys has improved the mutual understating between Korea and other countries, like increasing the mutual understanding between Japan and Korea.However, though South Korea now is having a great soft power, I think it can only influence other countries culturally and economically, but not politically. A good cultural relationship between two countries may not be able to improve the political relationship of them as well. Take the dispute on Tasmania between Japan and Korea, both countries are having normal cultural relationship, but when tackling conflict which affect their sovereignty and own interests, the advantage of having good cultural relationship is Just negligible. Both countries will defend their own interest and cultural relationship will not be under their consideration.