Sunday, December 29, 2019

Tobacco Advertisement Why Restrict Marketing of Tobacco...

Guns do not kill people; people kill people. Cigarettes do not kill people; people who choose to smoke are killing themselves. The health risks of using tobacco are common knowledge. It is a known fact that if someone smokes their chance of getting lung cancer is increased drastically, yet so many Americans choose to do so. The FDA is taking steps to tighten the rules of tobacco marketing, some of these rules will include prohibiting self-service tobacco displays in stores, restricting vending-machine sales, and forbidding most free samples of tobacco products. (Reid pg. 1) These are just small hits to the big tobacco industry, but the FDA has no intention of stopping there. The question that comes to mind is, why attack the advertising†¦show more content†¦The amount paid in federal excise tax would foot the bill for all of NASAs space flights on an annual basis. (Tobacco†¦Working for America pg. 8) The tobacco industry is armed with billions of dollars in profit. It h as extensive connections to Capitol Hill in Washington. Tobacco advertisement contributed 9.6 million in the last election cycle alone. The Industry’s roots branch through every state capitol where budget-makers count on $7.5 billion a year in cigarette tax. In order for the big tobacco campaign to maintain its glamorous appeal, contributors like the automobile racing circuit, and a host of magazines catering to women and minorities give $5 billion in advertisements to the Industry each year. (Falk Pg. 2) Last year, cigarette companies spent $460 million on advertising of its tobacco products alone, most of it on print ads. Womans Day ran $10.4 million worth of tobacco ads, Family Circle $7.8 million, McCalls $5.7 million, Glamour $5.6 million, Mademoiselle $3.8 million and Vogue $3.9 million (Falk. Pg. 2). The tobacco industry uses sponsorship and media to advertise its products, the best selling product being cigarettes. The industry’s targeted demographic has changed over the years from general interest in men, to an abrupt shift toward women, targeting them with slim cigarettes and â€Å"girly† brands. It is common knowledge that the tobacco campaign has targetedShow MoreRelatedImpact of Promotional Strategies on Consumer Buying Behaviors: a Case of Hollister Co18263 Words   |  74 PagesUWIC ID: ST20029903 NOWSHAD MOURIN SHAWON L0044SZSZ1010 SUPERVISOR ELLIE SEMSAR Page 0 Declaration: This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation may be available for referencing and photocopying, at the discretion of university. Signature........................................ 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